Wadden Sea experts deliver input in brand workshop on Getbol region (Korea)
On invitation, Sjon de Haan (Dutch World Heritage Facilitator) and Joke Pouliart (National Park Partner and travel agent) from the Wadden Sea took part in the two-day international workshop on "Building brand value for Marine Protected Areas with local communities" on 5-6 December 2017 in Seoul, Korea. The event was organized by the Local Marine Protected Area Centres Network, Eco-Horizon Institute and hosted by the Ministry of Ocean and Fisheries, Korea Marine Environment Management Corporation (KOEM). The overall objective was to develop a MPA pride campaign based on the local MPA centre network, and, ultimately, to establish a systematic conservation and management system for MPAs and to realize support by residents through activation in a win-win strategy. The Wadden Sea experts shared experiences in the use of the Wadden Sea World Heritage brand in communication and marketing, and how to connect local entrepreneurs with theses brand values.