As part of the partnership between the Common Wadden Sea Secretariat (CWSS) and Swiss watch manufacturer Oris, the collaboration’s annual event themed “Change for the better” will take place in Harlesiel, Lower Saxony, in mid-August.

During the Day of the Wadden Sea (Dag van het wad) on 25 June the first Dutch "ambassadeurs" of the Wadden Sea World Heritage Site were honoured.

In an effort to gain insights on perceptions about the Wadden Sea World Heritage Brand, a Brand Audit to record the status quo is being conducted.

In 2020-2021, a visitor survey covering the entire destination of the Wadden Sea World Heritage in Denmark, Germany and the Netherlands was conducted. Its output shows that over 90 percent of guests know that the Wadden Sea is designated as World Heritage site.